![]() ![]() TINA, it seems, is taking a definite interest in how non-fungible tokens (NFTs) are marketed by the rogues’ gallery known as the league of celebrity influencers. But you can find them all, along with a clutch of other celebs, milling about on Truth In Advertising’s (TINA) NFT influencer promotion spotlight page. We hadn’t either (and frankly, we would have been much more interested in such an affair when we were in our 20s. Nobody Parties Like Truth in Advertising PartiesĮver imagine a gathering including Meek Mill, Gwyneth Paltrow, Snoop Dogg, Logan Paul and Madonna? Oh, and, we dunno, Eva Longoria and Justin Bieber, just for kicks? TINA warns a dozen celebs, promises action against the Bieb, Witherspoon It would be good preparation and it might boost your brand – as long as your product can stand up to the invited scrutiny. We’ll see if CSPI’s petition produces any movement over at the FDA, but until then, marketers might have their creative teams flex their muscles with upfront nutrition information designs. These evaluations are often expressed through iconography – colorful symbols like red, yellow and green badges or nutrition “grade” systems – that emphasize visual cues over the pure information used by Facts Up Front (see Appendix A of the petition for examples). Critics – including CSPI – have argued that this system would not do enough to influence food choice and is instead intended to forestall regulation.” Moreover, it alleges that Facts Up Front has no positive effects on consumer nutritional choices whatsoever.ĬSPI advocates what it calls “interpretive FOPNL” – labels that provide evaluative judgments on the nutrient content in the food. ![]() If that weren’t enough, CSPI claims that the industry model “allows companies to highlight nutrients they believe show their products in a favorable light. “While Facts Up Front increases visibility of nutrition information by moving it to the principal display panel,” CSPI writes, “the system does not provide consumers any guidance on how to interpret this information, beyond what was already available on the Nutrition Facts label.” Perhaps sensing a shift in attitudes, the Consumer Brands Association and the Food Marketing Institute cooked up their own FOPNL system in response, called “ Facts Up Front,” which, according to CSPI, “simply takes information on the calorie and nutrient content per serving from the Nutrition Facts label and places it on the front of the package.”īut the industry-sponsored FOPNL doesn’t cut it as far as CSPI is concerned. The petition called for a symbol on the principal display panel that would communicate to consumers the healthfulness of foods.” Despite hearings a year later, the FDA “never formally responded to CSPI’s petition.”Īccording to the petition, the National Academy of Medicine issued a report recommending that government agencies should “develop, test, and implement a single, standardized FOP system to appear on all food and beverage products.” “CSPI first petitioned the FDA to adopt a FOPNL system in 2006. The United States has lagged behind, a fact that CSPI seems to be a tad miffed about: “The United States has not yet adopted a government-led FOPNL policy,” the watchdog wrote. The reasoning behind the petition is straightforward: “Well-designed interpretive FOPNL can significantly improve the healthfulness of foods selected by consumers and prompt product reformulation.” “Dozens of government-led FOPNL systems with a wide variety of formats are already in use ….” “ to give consumers information about the healthfulness of foods that is clear, quick, and easy to access and understand,” the watchdog group wrote in a recent citizen’s petition to the Food and Drug Administration (FDA) advocating mandated FOPNL for food products. No, it’s something far more benign – FOPNL stands for “front-of-package nutrition labeling” and, according to the Center for Science in the Public Interest (CSPI), it’s become a bit of a fad. What is it, you ask? A new government agency? An awful skin condition? A variant of the common cold? Watchdog barks at industry efforts to highlight nutrition factsįOPNL. Cousteau Society Settles Right-of-Publicity Suit with Granddaughter. ![]()
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